Who are we
We are Gigli and Mats, the founders of Yoé.
The idea started with one moment. Gigli was ready for her pilates class and couldn't find any grip socks that suited her. Functional enough, but never beautiful enough. Beautiful enough, but never functional enough.
Surely there had to be something that combined both?
That became Yoé.
Gigli is the face, the pilates girl who embodies the brand's essence every day. Mats builds the brand behind the scenes, from strategy to every detail you see and feel.
Together, we are building a brand for women who see pilates not as a workout, but as a ritual.
What Yoé stands for
Fun socks that slip, or grip socks you'd rather hide. You deserve better.
Yoé brings both together. Grip that works, a look you're proud of, and materials that treat your skin well. We believe it's important that every product we make is safe and skin-friendly. Our grip socks are OEKO-TEX certified, so you know there's nothing in them that shouldn't be. Whenever possible, we make more sustainable choices, so you can wear them with a good feeling.
This is just the beginning
Grip socks were our first step. But Yoé is more than a product. It's a brand for women who move with intention, who take themselves seriously, and who start every class with confidence.
Move With Grace
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